Sales and Marketing

ACPL’s brand “Falcon” enjoys immense popularity all over Pakistan as well as in the international markets due to its superior quality. Our constant emphasis on quality, not only helps us to maintain our existing markets, but also to capture new ones.

From block making industry to consumption across the borders, Falcon has always been an “Irreversible choice of quality conscious customers”.

With its easy and thick consistency as well as its pleasant greenish color, Falcon has been successful in not only meeting but exceeding different quality standards, which includes both local and international.

It has been due to our continuous focus on brand management strategies of our product, that we have not only obtained certification of Bureau of Indian Standard, South African Board of Standards, Sri Lankan Standard Institution, British Standard Institution and American Standard Testing Methods, but also successfully promoted Falcon in the markets of India, Sri Lanka, U.A.E., Iraq, Qatar, Mauritius, Somalia, Tanzania, Sudan, Djibouti / Ethiopia, Kuwait, Oman, South Africa, Zanzibar and Yemen.

We therefore, always feel pride in saying that “Falcon builds concrete relationships.”

Apart from selling “FALCON BRAND” in commercial market, we are proud to claim a share in building major projects of national interest in Pakistan. We ensure that our Product, Price, Place and Promotion are reflected in the form of Satisfaction to our Valued Customers, and this makes “FALCON” the market leader and a trusted name in the construction arena. However, for institutional customers, ACPL has its own Project Cell for supplying cement to various Government and Semi-Government Organizations for large private set-ups throughout the country.

Our Sales and Marketing force always leads in taking initiatives ahead of its competitors. In the highly competitive field of exports, ACPL has succeeded of exporting huge quantity of quality clinker and cement both in bags and bulk to various countries across the globe. We maintain a belief in taking calculated risks/initiatives after considering the mitigating factors associated with a particular task. This is the reason why our brand is considered to be of prime quality and sold at premium price all over Pakistan. Our claims are not futile but it is a hard core fact that Falcon is engraved in the minds of the customers as a symbol of excellence, which in turn provide them the highest level of satisfaction.

ACPL is also proud to claim a share in building major projects of national interest in Pakistan.

Following are the major projects in which FALCON being used as a cementing force during years:

Jinnah Terminal
MCB Tower
Bahria Complex III
Creek City Housing Project
KPT Project OP II
Karachi Korangi Fish Harbor
Lyari Expressway
Pearl Continental Gawadar
KWSB Project III Gharo
KWSB III Pipri

Attock Cement Pakistan Limited is known for its high quality cement not in only in Pakistan but also in the international markets. In the highly competitive field of exports, ACPL has succeeded of exporting huge quantity of quality clinker and cement both in bags and bulk to various countries across the globe. Sri Lanka, South Africa, Iraq and East Africa are the major Export Markets for ACPL.

ACPL takes pride in providing good quality service along with the good as it is an essential part of all the international transactions. We maintain a belief in taking calculated risks/initiatives after considering the mitigating factors associated with a particular task. This is the reason customers enjoy good and long term relationship with ACPL.

Why you should be importing from Attock Cement ? Good Product Quality ensured (Certified Lab): ACPL puts its product quality before anything else. ACPL is the first and only company that has Quality Control Lab that has been accredited ISO 17025 by Pakistan National Accreditation Council.

Good Quality of Service: Timely deliveries, quick responses, speedy preparation of documents and many other services that you expect from a supplier are prioritized and focused on facilitating our customers in the best manner possible by our Sales Team.

Mode of Shipment Operations:

ACPL offers variety of Shipment modes. You may order in:

Break Bulk without slings – where 50kg bags are loaded directly into the hatches of the vessel.
Break Bulk Sling – where 50 kg bags are packed inside a Sling bag of 1MT or 2MT and then loaded inside the hatches.
Containerized – 560 Bags of 50 kg are loaded directly in a 20′ feet Container optimizing its weight upto 28 MT net.

Production as per your required standard:

ACPL manufactures cement as per your standard requirements. Currently the company is manufacturing as per the below standards according to the customer’s and country’s requirement.

1- BIS for India.
2- KABS for Kenya.
3- SABS for South Africa.
4- IS for Iraq.
5- SLSI for Sri Lanka.

Private Labeled Bags:

ACPL also offers customers to purchase in their own brand instead of ACPL’s Falcon Brand. In this case customer will have to make advance payment for the MOQ of 100,000 Bags (which makes 5000 MT of cement and roughly 180 Containers.)

Growing acceptability in the Market:

Over the years ACPL’s Export has grown remarkably proving its acceptability in the international market.

Global Presence: